Ventana Sur Rio de la Plata 2025: Buzz Titles, Microdramas, Style

BUENOS AIRES, Argentina — Again to Buenos Aires after a 2024 version in Uruguay, Ventana Sur Rio de la Plata 2025 appears set to command the most important trade attendance of any film-TV market in Latin America, with accreditations standing at a bullish 2,400 and relying on Thursday. The ultimate delegate head depend could possibly be close to to three,000.

“At this stage, registrations are glorious, barely forward of final 12 months, which is a really constructive signal with a number of hundred accredited members coming from throughout Latin America and key worldwide markets gamers and resolution makers. Ventana Sur is certainly a central assembly level for enterprise and undertaking circulation in Latin America,” says the Cannes Marché du Movie’s Guillaume Esmiol, Ventana Sur co-director. 

“The choice to alternate between Uruguay and Argentina has generated renewed curiosity and widened the market’s affect throughout the Río de la Plata area,” he provides.

Delegates will discover a new venue: central Buenos Aires’ Palacio Libertad, an imposing neo-classical white marble mole the place Eva Perón as soon as ran her Basis. “It’s an emblematic area with higher services for screenings, pitches {and professional} conferences,” says Esmiol.

Launched in 2009 by Cannes Pageant-Marché du Movie and Argentina’s INCAA state film-TV company, joined from final 12 months by Uruguay’s ACAU company, Ventana Sur was first buoyed by bullishly constructing nationwide cinemas throughout Latin America. Then it caught one other tailwind a decade later by hovering peak TV. Now it’s one other story. 

“Nowadays, movies price double in comparison with earlier than the pandemic and half the variety of individuals go to theaters and streaming companies pay much less,” says Ventana Sur govt director Ralph Haiek.

All of the extra cause for Ventana Sur. “This problem completely illustrates why markets like Ventana Sur are so important. It stays a standard market supporting worldwide gross sales for theatrical releases (but additionally serving streamers),” notes Esmiol. 

Unspooling over Dec. 1-5, the most important narrative of Ventana Sur appears set to be how firms are navigating this headwind, in addition to dramatic and sometimes thrilling high-tech turbulence. 

10 takes on the 2025 Ventana Sur Río de la Plata: 

The Pivot

As soon as, Ventana Sur’s crowning achievement was to have a movie chosen for a serious pageant, sparking a number of territory offers if it performed nicely on the occasion. 

That may nonetheless occur, particularly if a title is chosen for Cannes. Oliver Laxe’s “Sirât,” a Cannes competitors winner and one in every of this 12 months’s most difficult and thrilling films, not solely sparked rave evaluations however bought just about worldwide. At Berlin, “Deaf” (“Sorda”), a primary function about challenged listening to impaired maternity, drew nice evaluations, received the Panorama Viewers Award and proved one in every of Latido’s greatest 2025 gross sales drivers. Some gross sales brokers’ exquisitely curated slates – Spain’s Bendita Movie Gross sales lineup as an illustration – can nonetheless make a enterprise out of buying true-arrow artwork movies. However the stars need to align and such movies are breakouts. Ever extra,  gross sales brokers are promoting throughout a broad gamut of titles together with style truthful, thrillers, animation and even comedies. That actuality will likely be seen at Ventana Sur, as administrators themselves essay style mixes. Screenings or sneak peaks absorb Catalan Fernando Trullols’ “Balandrau,” a real-facts-based snowstorm survival tragedy; Uruguayan Lucia Garibaldi’s Tribeca winner “A Vivid Future” a touching sci-fi retro futuristic put-down of soul-destroying capitalism, and Argentine Santiago Esteves’ “The Reborn,” a propulsive motion thriller tackle how crime threatens bedrock household bonds.  

Rolling Out Overseas a Firm Base

One other response, which will likely be seen at Ventana Sur. A decade in the past, authorities assist for movie industries was just about assured in any main territory in Europe and Latin America. Asia labored way more just like the U.S. Now, state assist is way more unstable. So firms are spreading the chance, establishing beach-heads in different international locations with simpler entry to smooth moneys, whether or not tax incentives for shoots or straight subsidies, or each resembling in Spain. Over the past 12 months or so, Argentina’s Rei Photos, Chile’s Clara Movies and Peru’s Tondero have arrange shot in Spain. Count on extra to be introduced at Ventana Sur or quickly afterwards. 

Style, a Ventana Sur Market Driver  

Style appears set to make a big a part of Ventana Sur’s market going. Some potential gross sales drivers: Gustavo Hernández’s Mórbido Fest winner “The Whisper,” a refined style blender already bought to getting on to half the world off the AFM. Likewise “The Awakening,” additionally from Latido, a deep-jungle, mystical final movie of the late Jaime Osorio (“The Squad”) from Rhayuela Movies, is closing key markets. At Ventana Sur, there may be giant expectation round Lucila Las Heras’ long-awaited debut “El Muglur” and “The Braid,” from rated helmer Gonzalo Calzada (“Nocturna”), each in VS – Unbelievable! Screenings. Unbelievable! Lab frames new tasks from “She Wolf” director Tamae Garateguy (“Match”), “Piacere,” co-directed by producer Ignacio Cucucovich, “Alijuna” from Gisberg Bermúdez at Anaga Media, whose companions embody Elizabeth Avellán, and “The Escape” from Paul Urkijo whose folk-horror “The Night time” was a serious draw at October’s Sitges Pageant.    

Buzz Titles 

There’s good phrase on “The Satan’s Properly,” not style however a water-shortage exposé, and likewise on local weather change affect drama “Braided,” from Puerto Rico, and gender abuse story “Low Lights,” all in Primer Corte/Copia Last which additionally frames the newest from Colombia’s Juan Carlos Arango, Dominican Natalia Cabral and Mexico’s Kenya Márquez. Ana Elena Tejera’s “Culebra Reduce,” Theo Montoya’s “False Optimistic” and Roxana Stroe’s “Homes Are Silent” are potential standouts at undertaking platform Proyecta, backed by the Marché and the San Sebastián Pageant; Brazil’s “The March of the Sunflowers,” Chile’s “Anita Froggy” and Colombia’s “Noa” are likewise arresting tasks at Ventana Sur Animation! The lineup for the dazzling high-tech Ibermedia Subsequent 2.0 consists of Sofía Carrillo’s cease movement “Insectario: Despertar,” doubtlessly one in every of  essentially the most thrilling animation tasks from wherever in 2026. 

The Good and Nice in Market Phrases at Ventana Sur

“Ventana Sur” is a market, not a pageant,” says Haeik. Its audio system in an intense convention strand will function producers who’ve seen giant market success. In VS Tech, Letitia Cristi and Matías Mosteirín at Argentina’s Okay&S Movies will drill down on pioneering digital VFX work on Netflix hit “The Eternaut”; Globalgate Ent. co-founder Paul Pressburger talks about financing Hispanic movies in an age of lowered content material budgets at  main streamers, a extremely related challenge; Maria Luisa Gutiérrez drills down on the “Bowfinger Technique” behind not solely the films of Santiago Segura but additionally the 2024 mom of Spanish breakouts, ETA infiltrator edge-of-the-seat story “Undercover.” 

The Low-Down on Excessive-Tech

As soon as, high-tech was for geeks. Now, for movie and TV, it’s everyone’s enterprise. Whether or not YouTube, in manufacturing VFX, Led partitions, AI or Unreal Engine, new tech is recreation altering the trade, Mipcom underscored. In it greatest innovation, and in well timed style, Ventana Sur will launch VS Tech, whose panels will talk about Argentine digital manufacturing, the usage of AI, and in a single spotlight, on Dec. 3, People + IA: In Motion, 10 quick movies, some VR, made with AI by studios and filmmakers throughout Latin America. “What’s most enjoyable about Ventana Sur this 12 months is the quantity 0f modern contents from all around the area,” mentioned Gisella Previtali, head of Acau, the Uruguayan film-TV company.

Plus Ça Change….

All Proyecta, Primer Corte and Copia Last tasks and work-in-progress will profit from expanded one-to-one skilled matchmaking: personalised schedules with focused decision-makers, an strategy launched final 12 months that has proved extraordinarily efficient, says Esmiol. The movie library will likely be powered by Cinando, permitting for extra on-line visibility. “What stays the identical,” nonetheless, Esmiol provides, “is the core DNA of Ventana Sur: a curated number of tasks and work-in-progress with robust inventive id and worldwide industrial potential resembling Proyecta, Primer Corte and Copia Last.”

Spanish Screenings on Tour

At Ventana Sur in 2022, Rome’s MIA in 2023 and final 12 months’s AFM, the Spanish Screening on Tour, a world platform organized this 12 months by the Malaga Pageant returns to Argentina for an intense close to all-day occasion in Buenos Aires. Occasions weigh in as a succinct exposition in its panel topics of most of the drivers today of worldwide enterprise: New expertise (subsequent gen creators at Málaga Hack), theatrical success (María Luisa Gutiérrez), gross sales (Spain’s high gross sales brokers sneak peeking clips of very current and upcoming titles for 2026), co-production (a mano a mano between Gutierrez and Agustín Bossi at Buenos Aires’ Pampa Movies, which has co-produced 2025’s high grossing native pics in Argentina (“Homo sapiens?”) and Mexico (“Mesa de Regalos”). Two shows on IP safety (Francisco Menéndez) and growth (Sydney Borjas) precede the standard unveil at Ventana Sur of Málaga’s MAFF tasks lineup. 

The Actual Drama About Microdramas

What do Colombinas watch most, linear TV, powered by telenovelas, or international streaming companies, led by Netflix? The reply, Spanish analyst Geca introduced at October’s Iberseries & Platino Industria, is neither. In viewing figures, each have been overtaken by microdramas. A Dec. 2 workshop will ship a grounding in vertical codecs. How can smaller firms money in, nonetheless? “The problem is the worldwide competitors. It’s not sufficient to create an App, you could make investments closely in know-how and acquisition and retention of customers,” says Haeik. A Dec. 3 panel will function trad manufacturing homes discussing their manufacturing methods with microdramas.

Uruguay 

“A Vivid Future,” from Lucía Garibaldi (“The Sharks”), received at Tribeca . One other Uruguayan, Daniel Hendler, opened San Sebastián with . In the meantime, Cimarrón, Uruguay’s trade chief, has arrange store in Colombia. Although one in every of Latin America’s smallest nations, Uruguay will pack one of many greatest delegations at Ventana Sur, from any nation in Latin America , made up of about 80 members. That’s up on 2023, the final time Ventana Sur was in Buenos Aires, reflecting “how Uruguay has an lively, rising presence in principal worldwide markets,” says Gisella Previtali, head of ACAU, which additionally co-hosted Ventana Sur in Montevideo final 12 months. “The expertise strengthened skilled networking, opened up new alternatives and enriched inventive interchange,” she provides. Uruguay’s rise has two drivers: its worldwide shoot scene and native subsidies which allowed Uruguay to make extra movies (29) final 12 months than Chile (24).